PHILTOA is the largest association of inbound and domestic tour operators in the Philippines, which boasts a membership of almost 600 legitimate travel and tour companies, hoteliers, and other related tourism industry professionals.

Curated by the City Tourism Office as led by CTO Claudio Ramos II, Isabela City exhibited the total experience of its tourism potential by highlighting its unique topography, diverse demography, and rich cultural identity.

Local Economic Development and Investment Promotions Office Chief Jaime Juanito Rivera provided an introduction of the city’s profile.

For her part, Mayor Sitti Djalia Turabin-Hataman underscored the transformative role of tourism in uplifting communities, injecting life in the local economy, and nurturing pride among Isabeleños.

It can be recalled that “Sustainable Tourism” is one of the pillars of the 9-Point Priority Agenda of the Turabin-Hataman Administration, emphasizing its critical role in realizing the ideal of a happy and dignified life for all.

Serving as guest of honor was Department of Tourism Undersecretary Myra Paz Valderrosa – Abubakar who shone a spotlight on the many tourism initiatives of her agency for Mindanao. Also gracing the activity were DOT-NCR Regional Director Sharlene Zabala-Batin, the Minister and Deputy Chief of Mission from the Embassy of Indonesia Dodo Sudradjat, and The Manila Hotel president Atty. Joey Lina.

In addition, there was PHILTOA President Fe Abling Yu with Teresita Landan, manager of the Domestic Promotions Department in behalf of the Tourism Promotions Board COO Margarita Nograles and Josiah Raphael Alfonso, marketing officer of Tourism Malaysia Manila.

In the same venue, City Tourism Office also sold some items from the city like coffee, tennun and jintan biscuits much to the delight of the participants. (With Reporting from CTO/Photos by M. Santos, CIO)